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Faced with international visitors to Vietnam serious decline in recent years, many experts in the field of tourism clearly shows the cause of this situation and measures to promote Vietnam tourism to take off!
Around this issue, AP Reporter spoke with Nguyen Hong Dai, Director of Tourism Travel APT. Thank you for taking the AP interview!
In Vietnam outside the overall impact of the economy, then there are many other causes, which must mention such barriers visa procedure has not really been expanded, ... Mr. Hong Dai said.
Being active in the tourism sector for years, please tell us the cause of the serious decline of international visitors to Vietnam in the past year?
I think this is the situation not only occurs in the Vietnam tourism industry that is the situation of the whole world. Cause there are many, but mainly due to the waves of economic crisis too burdensome past. Although the world economy has been a certain recovery, but it has yet to regain its original state. In Vietnam outside the overall impact of the economy, then there are many other causes, which must mention such barriers visa procedure has not really been expanded, although the last few years the issue has been " easing "but compared to many other countries, we are still restricted. On the surface, can we have revenues from visa, but we forget that the revenues of international guests in Vietnam gives us more than that many times.
Along with that, the attraction of international visitors to Vietnam will address a large number of jobs for employees in Vietnam. The next cause is the environment should mention our tourism has not improved much. Condition tight guillotine, unsettled even robbery against tourists still occur in some places.
In addition, tourism products we still monotonous, visitors to Vietnam not know what to play, what criteria, in addition to sightseeing, discovery. We also no strategy to diversify markets that still depend on a number of markets such as China and Russia. And so, whenever these two markets fluctuate, the tourism industry will not manage to keep up with and affected is understandable.
Besides, the promotion we still superficial, unprofessional, while you look to right the country such as Thailand, Cambodia, Malaysia, they do very well, and professional articles.
According to him, the authorities in the tourism sector and the companies operating in this field need to have the means to promote Vietnamese tourism development?
Follow me on macroeconomic policies first, then we should open more extensive travelers come to us. That is the loosening of visa, visa-free to attract widespread international visitors to Vietnam. Second, we should build media plans and promoting a particular way and with the right investment more.
In addition, the relevant authorities such as Tourism, the departments concerned should in a more serious, more professional, more responsive. This we can learn even in countries in the region. We also need to diversify markets to not fall into the passive like last time. Apart from Asia, Europe, we also need to look to exploit new markets like Latin America, Mexico, Brazil, ...
How do you assess the tourism potential of Vietnam compared to other countries in the region and in the world? With these advantages available to be blessed we must do to tour Vietnam takeoff?
Go places, to many countries, I see that maybe none of them has great tourism potential as Vietnam. We have more than 3,200 kilometers of coastline with a lot of the world's natural heritage, cultural heritage. All these should be enough to bring Vietnam into an attractive destination of international tourists. But why international visitors to our country too little, and little return? This stems from several causes including from the manager and the business. The development policy of our tourism too redundancy, slow not in tune with the changing situation. Together, the association of tourism enterprises of us not close, while it in Thailand, and many other countries they do very well. Marketing strategy, we also lags far of them. Besides, as I said above that the travel environment we have not improved that Vietnam's tourism image is unknown to many.
As a business operating in the field what he wanted in the investment policy for the tourism sector?
I think tourism should have a formal investment professional, responsible grabbing. Investment in tourism is not just money that can do that to really understand their job, love my job and career center to be able to create a sustainable tourism product attractive.
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